GVIA Perspective | Goldman Sachs’ Landmark Report: 730 Trillion Yuan Household Wealth Reshuffle — End of the Real Estate Era, Equities to Take the Baton
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For the past two decades, there has been one default answer for building household wealth in China: buying property. Real estate accounted for the bulk of household total assets, serving not only as shelter but also as the ultimate vehicle for wealth appreciation, retirement hedging and upward social mobility. Yet Goldman Sachs’ latest 2026 report China Household Balance Sheet has laid bare a fundamental shift: after peaking in early 2023, China’s total household assets declined for six consecutive quarters before stabilizing at around 730 trillion yuan in Q1 2026. The stabilization was driven not by a housing price rebound, but by deposit accumulation and financial asset appreciation offsetting property value declines.
Even more telling is the structural change. At the 2021 property market peak, real estate made up 67% of household total assets, cash and deposits 16%, and financial assets such as stocks and funds 15%. By Q1 2026, those figures had shifted to 52%, 25% and 20% respectively, with direct equity holdings edging up only marginally from 5% to 6%.
This is no ordinary correction. It is a decade-plus restructuring of household wealth.
I. Three Hard Facts Behind the 730 Trillion Yuan Figure: Property Engine Cools, Financial Assets Take Over
1. L-shaped stabilization in total volume, but dramatic structural change
While 730 trillion yuan in total household assets remains a staggering figure, the stabilization is being underpinned by deposits and financial assets, not real estate. Goldman Sachs estimates that nominal housing prices have fallen roughly 30% since mid-2021, turning property from a former engine of wealth growth into a drag on household balance sheets.
The five-year shift in these three percentages corresponds to an enormous scale of capital:
Property’s share down 15 percentage points: from 67% to 52%, meaning tens of trillions of yuan have flowed out of physical real estate
Deposit share up 9 percentage points: from 16% to 25%, reflecting still-conservative household risk appetite as capital first flows into savings
Financial asset share up 5 percentage points: from 15% to 20%, but with direct equity holdings only rising from 5% to 6%, indicating most capital is still circulating in wealth management products, funds and insurance
